By adding a clear call-to-action, a ‘Subscribe to our newsletter’ button, for instance, you could lower that bounce rate. This is where user behavior analysis (UBA) comes in, which can fill in the blanks to help you see and understand the user experience from their perspective. What are bounces and bounce rate in Google Analytics? Moreover, you can easily manipulate the bounce rate. While to the site owner this will contribute to the bounce (you looked at one page), if you bookmark and come back, then their site is successful. ‘Another request’ could include navigating to other pages on the same site or clicking on a call to action (CTA) to enter or continue through a sales funnel. If that page has a high bounce rate, then you might need to optimize the page itself. Your audience doesn’t match the purpose of the page, as they won’t engage with your page.3. In other words, it collects all sessions where a visitor only visited one page and divides it by all sessions. In this case, the ‘bounce’ metric isn’t helpful at all because doesn’t know that you spent 30 minutes hovering and decorating in your head; they don’t know that you’ve made a mental note to buy a plant stand later. These are all things you need to consider when optimizing your page. Real-life example: online window shopping . The quality of the page is low. The difference is that bounces are only reported in the event of single-page sessions. Some people take this bounce rate too seriously, to the extend where they have so many subpages with ‘next’ buttons, when the content can easily fit 1 page. En savoir plus sur le mode de calcul de la durée de la session. This means that the Google Analytics server doesn’t receive a trigger from the visitor. To calculate the bounce rateof a page, Google Analytics takes the number of sessions that exit a single page without ever visiting another page on the site and divides that by the total number of sessions the page receives. I have learn how and why I have to work on my bounce rate on my website. website bounce rate = single-page sessions / total sessionsAnd if 50 of those users land on your homepage and 2 of them exit without triggering another request, your homepage has a bounce rate of 4%. Or a referral website that sends a lot of traffic? What are you looking for that you can’t find on this page? A clever thing to do, when you own a blog, is creating a segment that only contains ‘New visitors’. However, if they land on your homepage, and click through to a category page, then a product page, then the visitor leaves your site, an ‘exit’ is attributed to the product page and affects its exit rate. It’s extremely important to find out whether an ad will be relevant on a particular website, not only to avoid a high bounce rate but also to save money on advertising costs! Visitors have found the information that they were looking for. By using our website, you agree to our use of cookies (Privacy policy). En effet, étant donné qu'il n'y a aucun autre appel après le premier enregistré, Analytics ne peut pas calculer la durée de la session. You can check and see to it. Most top websites do have high bounce rate sometimes as it varies but what I would be worried about for those that earn income from their website is if users don’t do anything on your site, then you loose revenue. For example, if a user lands on your homepage from a search, browses and scrolls around, but fails to click on any internal links or interact in any other meaningful way and then leaves, they have ‘bounced’ from your homepage: The definition of bounce rate is the percentage of sessions that result in a bounce—that is, sessions that begin and end on the same page. Usually, an unnaturally low bounce rate is caused by an event that triggers the Google Analytics server. My metric is return rate – so the customer that came to look at a singular product, does they return to look further? Take for instance, 1million people visit your site today and only viewed the homepage and exited, then you earn what 1M visit gives you but when 100K users visit another site but they navigate around the site and stay a little longer, then that site would a lot more. This means you don’t know what happens leading up to a bounce, so you have no idea whether a user landed on your page and immediately left out of frustration, or if they simply found what they needed from the page and bounced when they were done. But, of course, you need to make sure that when people come from a search engine to your site, they don’t bounce back to the search results, since that kind of bouncing probably is a ranking factor. Un rebond correspond à une session avec consultation d'une seule page sur votre site. Bounces can’t be attributed to anything specific without understanding how users are behaving on your website. I find the bounce rate to be a metric that for us, as long as it sits at around 40-50%, I don’t worry. Of course, you’d like people to read more articles on your website, subscribe to your newsletter and so on. In plain English, Bounce Rate (BR) for a given period of time is dividing the number of single page sessions by total number of sessions and multiplying it by 100. WOW Nicely explained….Thanks Annelieke, this is the exact information that I search for and I just found your post. When you do this, the search engine presents you with the exact category page you hoped it would, and you start browsing plant stands. Tracking bounces can help you understand how visitors are using individual pages on your site so you can make optimization and marketing decisions based on whether they interact with the page or not. Bounce rates don’t tell you why users bounce—in fact they only lead to more questions: There’s no way to really attribute a bounce to anything specific without understanding how users are behaving on your site. Vous pouvez mettre en œuvre ces derniers pour mieux analyser l'interaction des utilisateurs et identifier les sessions avec consultation d'une seule page qui ne sont pas des rebonds. Grab a free Hotjar trial: set up Recordings and On-site Surveys on your high-bounce pages, and get the insight you need to optimize your site. In this post, I want to show you what it is, what it means and how you can improve your bounce rate. Here is my website . Si un canal particulier a un taux de rebond élevé, analysez vos actions marketing pour ce canal. There’s nothing inviting to engage with.2. Cet article concerne Universal Analytics. It says something about users deciding to end their session on your website on that particular page. From a traffic perspective and from a page perspective. Annelieke van den Berg leads the Research Department at Yoast. But how can I improve it? Having a high bounce rate can mean three things:1. She has her Master's degree in Sociology and focuses on all things related to data. I’ll get back to the meaning of bounce rate further below. Review the ad you’re running and see if it matches the page you’re showing. Le taux de rebond correspond au nombre de sessions avec consultation d'une seule page divisé par l'ensemble des sessions, ou au pourcentage de l'ensemble des sessions sur votre site au cours desquelles les utilisateurs n'ont accédé qu'à une seule page et n'ont déclenché qu'une seule demande au niveau du serveur Analytics. Par contre, si votre site ne comporte qu'une seule page (un blog, par exemple) ou propose d'autres types de contenu pour lequel les sessions avec consultation d'une seule page sont la norme, un taux de rebond élevé est alors parfaitement acceptable. So you can use the bounce rate to decide which pages need more attention. Un rebond correspond à une session avec consultation d'une seule page sur votre site. Bounce rate is a metric that measures the percentage of people who land on your website and do completely nothing on the page they entered. About bounce rate. For example, you can set up event tracking so GA measures outbound clicks (i.e. That means if my site has high bounce rate, it’s a worrying factor to improve? Do you have a menu that’s easy to use? The height of your bounce rate and whether that’s a good or a bad thing really depends on the purpose of the page. Without knowing what happens before a user bounces, you can’t tell whether the page actually needs improvement or not. To prevent your blog pages from affecting your data, you can exclude /blog/ from your report in Google Analytics. You might do a very specific search using what we call a ‘long-tail keyword’, like “plant stand”. Here’s what it looks like: Not really, here’s the simple math. You’ll find than even for the most engaging site if you are in the midst of something or just ‘checking it out quickly’, you’ll book mark it for a later visit when you have more time. How: session recordings let you see how real, anonymized users move around and click on your high-bounce pages so you can get a sense of if/where they: If you’re using Hotjar: after setting up a session recording from the dashboard, the tool will begin recording sessions from your website visitors. By the quality of your audience I mean whether the audience fits the purpose of your site. page bounce rate = single-page sessions on the page / total sessions starting from the page. When does a visitor bounce? Le rapport "Tout le trafic" indique le taux de rebond pour chaque combinaison source/support. Si vous utilisez la nouvelle version de Google Analytics, consultez la section Propriétés Google Analytics 4 de ce centre d'aide. They probably expected something else when landing on your subscription page. For example, let’s say you want to know how your ecommerce site pages are performing. How do you go about studying your sales funnel and fixing the broken links in that chain? The % Exit and Bounce Rate calculations are: Exit Rate of each page:A: 33% (3 sessions included Page A, 1 session exited from Page A)B: 50% (4 sessions included Page B, 2 sessions exited from Page B)C: 50% (4 sessions included Page C, 2 sessions exited from Page C), Bounce Rate of each page:A: 0% (one session began with Page A, but that was not a single-page session, so it has no Bounce Rate)B: 33% (Bounce Rate is less than Exit Rate, because 3 sessions started with Page B, with one leading to a bounce)C: 100% (one session started with Page C, and it lead to a bounce). Nevertheless, you want them to engage with your site. High and low bounce rates are relative to your website and its specific pages.

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