“Her status as an empowered woman has been lost.”. During one meeting, designers, marketers and researchers fixated on the shoe problem. Écoutez de la musique en streaming sans publicité ou achetez des CDs et MP3 maintenant sur Amazon.fr. As the doll begins to belt out the girl-power anthem “Let It Go,” children—girls and boys—come running from all directions screaming, dancing, one explaining to her mom why they need yet another variation of the Elsa doll in their house. Either way, it's too nice for that friend who always crashes at your place. Adding three new body types now is sure to irritate someone: just picking out the terms petite, tall and curvy, and translating them into dozens of languages without causing offense, took months. “I brought my daughter to a Christmas-tree lighting with Santa and Barbie the other day,” says a mom in one of the focus groups. She tacked them up shortly after she took over Barbie in 2014, part of a massive shake-up at Mattel during which president and COO Richard Dickson put people with creative backgrounds at the head of several brands, hoping they would come up with more-innovative solutions to Mattel’s sinking sales. So far, she chose a few spectacular evening gowns, some posh jackets and some cute skirts to match them with. The song was written by Søren Rasted, Claus Norreen, René Dif, and Lene Nystrøm, and was produced by Johnny Jam, Delgado, Rasted, and Norreen. Your current browser isn't compatible with SoundCloud. Indeed, the additional bodies are a logistical nightmare. Un problème s'est produit lors du chargement de ce menu pour le moment. My daughter definitely has curves, and I would want to give her a doll like that. Hilarious Golf Design! Barbie immediately accepted the offer, as she always wanted to be on the cover of a magazine. Après avoir consulté un produit, regardez ici pour revenir simplement sur les pages qui vous intéressent. “Yes, some people will say we are late to the game,” says Mazzocco. Too bad for them. But in 2012, Barbie global sales dropped 3%. Her playmates erupt in laughter. “Our brand represents female empowerment,” argues Dickson. The idea that all these different dolls—none of whom look alike—can all be Barbie is confusing to moms too. Nous utilisons des cookies et des outils similaires pour faciliter vos achats, fournir nos services, pour comprendre comment les clients utilisent nos services afin de pouvoir apporter des améliorations, et pour présenter des annonces. “She’s cute thick,” offers one mom who says she has a 19-year-old son and two daughters, 3 and 5. Most say the new Barbie types would make them more likely to buy Barbie. It’s a massive risk for Mattel. The Barbie brand’s sales went up even as the doll’s sales sank. Please update your browser at http://update.microsoft.com, Read TIME’s cover story on Mattel’s radical makeover of an American icon. There will now be two Barbie shoe sizes, one for curvy and tall and another for original and petite. “I don’t want to hurt her feelings,” she says a little desperately. “Plus, we have to put the Barbie branding on every single object, and the shoes are so tiny.” They finally land on a B for one shoe size and Barbie’s face on the other.
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