think it will be difficult to recover the investment amidst the pandemic We used to sell around 8,000-10,000 products every day in 2019 and now we have witnessed a demand of over 15,000 units every day for the last three months. #SSIPLWatch Harsh Pokharna, OkCredit on their maiden IPL brand association, In Depth: Battling COVID-19 fatigue & fluctuating gold rate, jewellery brands bank on festive marketing, Ankhi Das quits Facebook after controversy over content, We have recovered 40% of pre-COVID business so far: Amit Verma, Rapido, #SSIPLWatch IPL grants great opportunities for clients to leverage the potential of radio as a channel: Harshad Jain, Fever FM, Interview: We’re careful not to sugar-coat our messaging says Shoma Narayanan, DBS Bank India, #SSIPLWatch Apart from high TV viewership, no major changes in IPL consumption pattern: Khushnooma Kapadia, Marriott Bonvoy, Sundeep Chugh on UCB’s ‘enabler for social change’ marketing strategy, #SSIPLWatch Victoria Banaszak on Livinguard’s association with Delhi Capitals, We’re exploring formats like podcasts & blogger outreach to amplify our messaging during IPL: Manasi Narasimhan, Mastercard, #SSIPLWatch How team spirit & candid demeanour help Kings XI Punjab social media strategy shine, #SSIPLWatch With focus on regional pride, Kolkata Knight Riders marketing strategy Hai Taiyaar, #SSIPLWatch 90% of marketing budget goes to digital followed by print & offline: Aman Gupta, boAt Lifestyle, Sale Day Strategies: Role of social media in Flipkart & Amazon India’s festive bonanza, #SSIPLWatch The splendidly candid Rajasthan Royals social media strategy, Inside: Mirzapur 2 marketing strategy – A combination of seasons to increase viewership, Inside: Chalo’s attempt to stay relevant with live passenger tracking & cashless payments, Outbrain Webinar on How to Maximise Flash Sale Revenue. Pre corona v/s post corona: has IPL marketing or sports marketing in general changed dramatically? 12 likes. I am very excited to be collaborating with a brand that is always willing to push the bar & do something young, fun & new. I am very excited to be collaborating with a brand that is always willing to push the bar & do something young, fun & new. I have always thought their products are par excellence. Brand marketers are interested in – the scale and relevancy of the platform along with the kind of viewership that can be attained through the broadcasting channel. Her designs are defined to be a blend of contemporary and traditional with a pinch of modernity. Commenting on the collaboration, Aman Gupta, Co-Founder, boAt Lifestyle, said, "Lakmé Fashion Week is the Mecca of fashion in India and as a lifestyle brand it became an ideal platform for us to partner and showcase our authority when it comes to stylish consumer electronic products. I have always thought their products are par excellence. I have been introduced to boAt through so many users, who are serious users of its products. crisis? It isn’t just about winning it, but how we win it – gracefully, charismatically, and in style. boAt’s journey with IPL started in 2018 with a tie-up with two teams and in the year 2020, the brand has now become the Official Audio Partner of 6 IPL teams including Mumbai Indians, Chennai Super Kings, Kolkata Knight Riders, Delhi Capitals, Royal Challengers Bangalore, and Kings XI Punjab. Global licensing industry grows to US$271.6B, Celebs bet big on apparel licensing in India, License India announces 2nd edition of India Licensing Expo, https://www.licenseindia.com/terms-condition, Boat partners with designer masaba gupta; launches a limited edition of headphones, October 27, 2020 We don’t believe in old school marketing. are the parameters to calculate ROI on your IPL marketing initiatives? Her designs are defined to be a blend of contemporary and traditional with a pinch of modernity. What kind of a role Her designs are … Keeping the relevance of social media in mind, we were very particular about focusing our efforts on the medium. . We Let’s get started #Fam ...#ContestAlert #Winner #GameUp #Guessandwin pic.twitter.com/3a3N76AkG2, Also Read: #SSIPLWatch Harsh Pokharna, OkCredit on their maiden IPL brand association. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion.
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